Using Video in Your Real Estate Marketing

So, you’re still using old style virtual tours and standard old photos to market your clients listings and don’t know the benefits of video, well this post just may help. A number of agents that I deal with regularly are starting to use video now in place of the old style virtual tour and in a recent survey over 54% of people who viewed a video stated they would not go back to the old style virtual tour once they had seen the property in a professionally produced video tour. In one of my recent posts I highlighted some PRD research which indicated that over 87% of people view a property first on the net, and with such a large percentage of people starting their search on the net, the use of video is the first thing that comes to mind. Video gives the property searcher a first hand experience of the property in real time, and you can use video to showcase the local neighbourhood and street appeal of the area. The content on your video is “evergreen” and allows people evaluating your listings to get a real feel for the area. You can also use video to profile your agency and your team, allowing each member to showcase themselves as identities within your office. This can be left with prospective clients as a listing tool, accessed via your web site or used on the real estate portals as your find an agent profile, and you can give your client a copy of the video as a memento.

Are there any listings that can’t benefit from a video tour? no I don’t believe so, any property will benefit from being presented properly and a professionally produced video will showcase every property to it’s best potential. Videos can also be uploaded to social networking sites such as youtube and recently Century 21 in the US ran a competition asking vendors to video their own property and upload to youtube for a chance to win a cash prize, also not a bad prospecting concept, the results in some cases are quite funny and I’ve included one very interesting video for you to look at. One word of warning though, make sure you get a professional video company to shoot your video, you will only get once change to engage the buyer and or prospective vendor, so make sure your video meets their needs. Make your video engaging, informative and compelling to watch and remember this product is a highly portable piece of content so make sure you upload it to facebook, youtube and email.

Now click on the link and see how not to do it, enjoy

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Using video on your property listings

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